Marketing without
the jargon.
Spas, salons, restaurants, real estate, tour operators, gyms. If customers book online, walk in the door, or call to make appointments — this is for you.
Three things, done well.
I help service businesses get found on Google, look professional online, and convert more visitors into bookings. No buzzwords. Just one operator with 14 years of experience, working directly on your website, ads, and email.
Website that converts
A clean, fast website that shows up on Google and makes it easy for customers to book or call. Built around your business, not a template.
Ads that bring leads
Google Ads (the ones at the top of search results) that show up when locals are looking for your service. Tracked properly so you know exactly what’s working.
Email that fills the calendar
Welcome emails, monthly newsletters, and reminders that keep your existing customers coming back. Most businesses leave 30%+ of revenue on the table here.
Real numbers from a Hawaii tour operator.
Da Life Outdoors — adventure tours on Kaua’i. Two Google Ads campaigns split by service line, on a capped daily budget, over 9.5 months. The same playbook works for spas, salons, restaurants, and other service businesses. Read the full case.
Three doors. Pick the one that fits.
The Roadmap — $497
A 90-minute call plus a written plan. I look at your website, ads, and email, then send a prioritized fix list ranked by impact. Yours to keep, even if you don’t move forward.
Get the RoadmapThe Setup — $3,500
30-day full rebuild. Custom website, ads launched on Google or Meta, email welcome sequence written and live, one social channel automated. One operator, one timeline, one invoice.
Book discovery callThe Local Retainer — $750/mo
Ongoing operator, right-sized for local. One paid channel managed, one email or SMS campaign a month, local search visibility tracked, quarterly deep review.
Apply for retainerIf something isn’t clear, that’s on me.
Most agencies use words like "DTC", "ROAS", "SEM", "CRO", "CAC", "LTV" — real terms, but also a way to make you feel like you shouldn’t ask questions. With me you’ll hear: website, ads, email, search, conversions, return on ad spend, customer lifetime value. If a technical term shows up in a report, I explain it. The goal is for you to leave each call understanding exactly what’s happening with your marketing and why.
Built on Kaua’i.
I live on Kaua’i and work with businesses across Hawaii and the mainland. If you’re local, I can do strategy calls in person. If you’re remote, the time zone (HST) works in your favor — I get a head start before your East Coast competitors are out of bed. Weekly written reports, so you always know what’s happening.
I’m on Squarespace, Wix, or WordPress — do I need to switch to Shopify?
No. Most service businesses don’t need Shopify (it’s built for physical product sales). If your current website loads fast, takes bookings, and looks decent on mobile, that’s the foundation. We work with whatever platform makes sense for your business.
What if I just want Google Ads, not the whole package?
Get The Roadmap first ($497). After we look at your full setup, we’ll know if "Google Ads only" is the right scope or if something upstream (website, conversion tracking, follow-up email) needs fixing first. Most "Google Ads only" requests reveal upstream issues that would tank the ad results anyway.
Why is The Local Retainer $750/mo when The Retainer is $1,500?
The Local Retainer covers one paid ad channel and one email campaign per month — right-sized for service businesses where one channel done well drives most of the revenue. The Retainer covers multiple channels and a full content engine.
I’m a small spa or salon doing $5k–$10k per month. Is this right for me?
Maybe. The Roadmap ($497) is honest at this revenue level — you get a written plan and a clearer picture. The Setup ($3,500) might over-prescribe; we’d talk about what’s realistic on a discovery call first. The Local Retainer typically makes sense above $10k/mo.
How long until I see results?
Google Ads: 2–4 weeks for the algorithm to learn, then steady booking lift. Email campaigns: visible within a few sends (1–2 months). Website improvements: search rankings move over 3–6 months. Marketing is compounding work, not instant results.
Do you work with businesses outside Hawaii?
Yes. The Hawaii positioning is about who I am, not who I work with. Local clients (Da Life Outdoors, Ceremony, Kauai Beach Boys) shaped the methodology, but the playbook travels.
Start with the Roadmap.
Get The Roadmap ($497, one-time). I’ll look at your website, ads, and email, then send a written plan. If you move forward with The Setup or The Retainer within 30 days, the $497 is credited.