// FIELD NOTESREAL NUMBERS · REAL STACK
Field notes.
Real numbers, real stack, no agency-speak. What’s actually moving the needle in active client accounts.
// EMAIL · KLAVIYO
Klaviyo welcome flow benchmarks (real numbers, 2026)
Open rate, CTR, and revenue-per-recipient from active DTC accounts. Plus the three things that actually break Email 2 and 3.
Read the article →// PAID ADS · GOOGLE
Performance Max for service businesses: the Da Life playbook
How a Kaua’i tour operator pulled 752% ROAS. The five decisions that drove the number.
Read the article →// SHOPIFY · HAWAII
Shopify experts in Hawaii: a founder’s guide
What the term means, what changes when you’re island-based, and the questions to ask before you hire anyone.
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