Strong, useful,
memorable.
Websites, ads, and email — for online brands and service businesses. Run by one operator with 14 years on Meta and Google ad dashboards. Six brands shipped end to end. Real receipts ($13.2K in ads → $98.8K back).
Same operator. Two doors in.
Pick the version that fits how you actually run your business. Same services underneath, different language and examples.
I run an online store.
Shopify, email, paid ads. Receipts, benchmarks, and the technical detail you’d expect. The operator-console version — jargon allowed because you already speak it.
Services for online storesI run a service business.
Spas, salons, restaurants, tours, real estate. Plain English, no buzzwords. Same operator, scoped to what local service businesses actually need.
Services for service businessesPick your tier.
Most start with The Roadmap to get a clear picture before committing. The Setup is the 30-day rebuild — website, ads, and email shipped together. The Retainer keeps it running — capped at three brands so the work stays sharp.
The Roadmap
90-min call plus a written plan. I look at your website, ads, and email, then send a prioritized fix list ranked by impact. Yours to keep, even if you don’t move forward.
- Live walkthrough of your website — design, copy, Google search visibility
- Your ads (Meta and Google) torn apart — what’s working, what’s not
- Email setup reviewed — flows, campaigns, gaps
- Top growth opportunities ranked by impact
- Written plan delivered in 48 hours
The Setup
Full implementation. Website, ads, and email shipped together. Same scope I built for Ceremony in 7 days, yours in 30.
- Custom website built around your brand voice
- Ads launched on Meta or Google (or both)
- Email welcome sequence written and live in your account
- Two landing pages tuned for Google rankings
- Site set up for Google search (the technical foundations)
- One social channel automated (Instagram / Pinterest / TikTok)
- Brand voice doc + content plan handoff
The Retainer
Keep the stack running. Monthly ad management, content, and email. Capped at three brands.
- Meta or Google ads managed monthly
- Monthly site review — search visibility, voice, what’s slipping
- Content engine running on one channel (IG / Pinterest / TikTok)
- One email campaign per month, written and shipped
- Quarterly review of automations + improvements
Real brands. Real numbers.
Two recent builds, both still in production.
Da Life Outdoors — a budget-capped goldmine.
Two Performance Max campaigns split by service line. $13.2K spent, $98.8K generated, 752% ROAS across 9.5 months on a capped daily budget.
Read the full reportCeremony — rebuilt from a stock template.
Rebuilt from a stock Shopify template. Same week: brand-voice cleanup (19 violations to zero), two landing pages tuned for Google, technical SEO, redirects, welcome-flow rewrite.
Read the build logReal numbers, real stack, no agency-speak.
Klaviyo welcome flow benchmarks (real numbers, 2026)
Open rate, CTR, and revenue-per-recipient from active DTC accounts. Plus the three things that actually break Email 2 and 3.
Performance Max for service businesses: the Da Life playbook
How a Kaua’i tour operator pulled 752% ROAS over 9.5 months. The five decisions that drove the number.
Shopify experts in Hawaii: a founder’s guide
What the term means, what changes when you’re island-based, and the questions to ask before you hire anyone.
Most agencies sell you templates and call them strategy.
I run brands. Six end to end — visual identity, websites, photography, ad campaigns, the whole stack. Fourteen years figuring out what actually returns on a real business with real cashflow, not a portfolio piece.
TradeWindStack is that knowledge packaged into three products. Same website build I did for Ceremony. Same ad management that turned $13.2K into $98.8K for Da Life Outdoors. Same brand voice methodology. No drag-and-drop, no agency-speak, no playbooks I haven’t run myself.
— Renan Hernandez
// MARKETER · DESIGNER · OPERATOR · KAUA’I